The Problem
The Uganda Association of Travel Agents (TUGATA) needed a commercial to readvertise its business, services, packages and trusted members after the debilitating effects the COVID-19 pandemic wrecked on the tourism Industry.
The Solution
We created a stunning ad to inspire the viewer to take up travelling with renewed vigour particularly with travel restrictions having been lifted.
The commercial emphasises TUGATA as a government-recognised, trusted and accredited organisation with some of the best travel agencies and agents who are ready to curate adventures of a lifetime whenever you’re ready.
The Impact
The Ad has had a significant impact in generating interest and awareness of TUGATA’S members and services. The Ad also effectively communicated TUGATA’s unique value proposition which has been key to building business and attracting more customers which translates to more sales.